In a novel approach to wine appreciation, Lidl is set to transform the Belfast Exposed gallery into a unique sensory experience for wine lovers next month. The event, dubbed 'Vino Sensoria', will occur from 22nd to 24th November. Patrons will be invited to partake in an immersive wine-tasting experience designed to challenge traditional perceptions through a series of darkened tastings.

Renowned for its innovative yet affordable offerings, the German retail giant aims to break new ground in the world of wine tasting by utilising the acclaimed Belfast Exposed gallery space, located on Donegall Street, as the venue for this extraordinary event. The three-day affair will be led by Lidl’s esteemed master of wine, Richard Bampfield, who is expected to provide expert insights into the wines while offering guidance on refining one's palate.

'Vino Sensoria' promises to be more than just a wine-tasting event; it is described as a 'sensory and immersive experience'. Integral to the experience is the 'discombobulator', a feature designed to heighten the senses and compel attendees to engage with wine on a different level. Instead of relying on sight, participants will navigate a scent safari, drawing focus to aromatic qualities often overshadowed by visual cues.

Through this innovative approach, Richard Bampfield aims to demystify the wine selection process, stating, "The aim of Vino Sensoria is to dispel some of the myths surrounding the buying and serving of wine." By hosting the tastings in complete darkness, the focus shifts solely to the smell and taste, potentially transforming the way individuals perceive and enjoy wine. Bampfield believes that participants will leave the event with a renewed enthusiasm and a clearer understanding of personal preferences, alongside a greater appreciation for affordable yet high-quality wines.

The initiative not only promises an extraordinary experience but also demonstrates Lidl's commitment to philanthropy. All ticket proceeds from 'Vino Sensoria' will be donated to charitable causes, as confirmed by the organisers. Tickets for this intriguing exploration of wine senses are priced at £12, excluding the booking fee, and are available for purchase through vinosensoria.com.

As Lidl continues to push the boundaries of wine retail, 'Vino Sensoria' is set to provide a rare opportunity for wine enthusiasts to engage with wine in a fundamentally different manner, away from the traditional setting of sight and label influence.

Irish Quality Food and Drink Awards

This year, Lidl Ireland was awarded the accolade of Drinks Retailer of the Year, as well as Retailer of the Year. Their 2024 award-winning wines are:

1. Lidl St. Emilion Grand Cru, Artevino (Red)
2. Lidl Chianti Riserva Italy, Barbanera (Red)
3. Ermita Rioja Joven, Classic Drinks (Red)
4. Lidl Isolado Douro Res Portugal, Classic Drinks (Red)
5. Lidl Ermita Rioja Crianza, Classic Drinks (Red)
6. Lidl Isolado Douro White Portuguese, Classic Drinks (White)
7. Lidl Villa Dauga Alabrino, Rias, Classic Drinks (White)

Discover our full list of winners here: https://irish.qualityfoodawards.com/IQFDA24/en/page/2024-meet-the-winners