Multi UK Qs winner Creative Nature partners with SuperValu to bring allergen-free baking mixes to Ireland
Creative Nature, known for its allergen-free baking mixes, has partnered with SuperValu, expanding product availability across Ireland. Founder Julianne Ponan MBE shares her excitement and commitment to providing safe, delicious options for individuals with food allergies in SuperValu stores nationwide.
Creative Nature, a renowned brand specialising in allergen-free foods, has made significant strides by partnering with SuperValu, a leading supermarket chain in Ireland. The brand's range of baking mixes will now be available across SuperValu's network, marking a substantial expansion for the company which was founded in 2012 by Julianne Ponan MBE. Ponan is a known advocate for individuals with food allergies and intolerances, having faced her own challenges with severe allergies that put her at constant risk of anaphylaxis.
In a statement regarding this new venture, Ponan expressed her enthusiasm: “When we got this confirmed I had to pinch myself – our baking mixes available across the SuperValu estate. Wow.” Her excitement reflects not only the successful partnership but also the dedication that has underpinned the journey of Creative Nature. She elaborated on the challenges of running a small business, comparing the visible success to an iceberg – "you see the success, but beneath it is a battle."
Initially, Creative Nature's baking mixes, including Brownie Mix, Chocolate Cake, Pancake & Waffle Mix, Sticky Toffee Pudding, Banana Bread, and Carrot Cake, will be stocked in select SuperValu stores before being rolled out across the entire estate. Ponan remarked on the stressful yet rewarding process leading up to this moment, saying, “I honestly wanted to pull my hair out and I think the rest of the team did too! We are so proud to stock our variety of mixes... I can’t wait to hear what people think of them; we can be found in the home baking aisle!”
The introduction of Creative Nature’s products into SuperValu signifies a broader commitment to providing safe and delicious food options for individuals with food allergies. The brand’s mission focuses on ensuring that those with food restrictions can enjoy a variety of tasty options without compromising on flavour.
As Creative Nature continues to expand its footprint in the free-from food market, Irish consumers will now have easier access to its range of products through SuperValu stores, enhancing the availability of allergen-free options in the region.
