Consumer intelligence firm NIQ (NielsenIQ) has significantly enhanced its Ireland Retail Measurement service with the inclusion of three new retailers—Aldi, Dealz, and Lidl—starting this week. This strategic expansion adds data from more than 400 individual stores, extending NIQ's coverage of consumer purchasing by over €5 billion. The move is poised to deliver the most accurate and comprehensive snapshot of fast-moving consumer goods (FMCG) consumer behaviour in Ireland, benefiting both manufacturers and retailers seeking deeper insights into market dynamics.

David Berry, NIQ’s market leader for Ireland, emphasised the critical role of the FMCG sector, noting that the average household in Ireland spends upwards of €200 weekly across grocery multiples and convenience outlets. He highlighted that integrating Aldi, Dealz, and Lidl into NIQ’s retail measurement will empower clients to better understand evolving consumer patterns and adapt strategies accordingly. This initiative aligns with broader trends seen in NIQ's data services across other markets, where expanding retailer coverage enriches the granularity and usability of FMCG market data.

The development in Ireland mirrors a broader industry move by NIQ to deepen its data ecosystem. For instance, NIQ has expanded its Grocery Multiple Channel data to include prominent retailers such as Poundland, Amazon, and Farmfoods alongside Aldi and Lidl, thereby increasing the total number of tracked retailers to 15. Most of these retailers supply electronic point-of-sale (EPoS) data, enhancing real-time accuracy and analytical robustness. This comprehensive coverage allows suppliers and retailers to benchmark performance more effectively, driving smarter commercial decisions in an increasingly competitive market.

Complementing this retail measurement growth, NIQ has also announced global expansions of its product insights capabilities. Its NIQ Product Insights (NPI) solution, which uses generative AI to deliver detailed product attribute information sought by consumers, is set to extend into 25 additional markets across Western and Eastern Europe, the Middle East, and Latin America through 2025 and 2026. This expansion aims to equip brands and retailers with nuanced data to navigate complex challenges such as tariff impacts and evolving regulatory standards, thereby supporting more targeted product development and marketing strategies.

In addition, NIQ has grown its Omnishopper consumer panel to 250,000 participants, enhancing market research precision by capturing over 8 billion consumer purchases. This expanded panel integrates both online and offline purchasing data along with improved demographic representation, providing deeper visibility into consumer behaviour patterns. Such advancements in data collection and analytics further reinforce NIQ's capacity to deliver rich, actionable insights to its clients in retail and FMCG sectors worldwide.

Overall, NIQ’s ongoing investments in retail measurement and consumer intelligence services reflect its commitment to offering a multi-dimensional view of the FMCG landscape. By including major retailers like Aldi, Dealz, and Lidl in its Irish service and advancing global product and consumer panel data, NIQ aims to empower manufacturers and retailers with the intelligence needed to respond swiftly to market shifts and consumer preferences in an evolving retail environment.