Too Good To Go is marking Earth Day on April 22 by shining a light on Irish businesses that are taking significant steps to combat food waste. As the largest marketplace for surplus food globally, the initiative aims to highlight the increasing participation of Irish enterprises in tackling food waste, which is recognised as a critical issue in environmental sustainability.

Earth Day is an annual observance dedicated to promoting awareness and appreciation for the Earth's environment, and reducing food waste is highlighted as one of the most effective actions individuals and businesses can undertake to contribute to environmental preservation.

The Too Good To Go app facilitates connections between consumers and local businesses, allowing users to purchase unsold surplus food, packaged as Surprise Bags, at reduced prices. This model not only aids in diminishing food waste but also offers consumers a means of curbing their grocery expenses.

In a recent development, Aldi Ireland proudly announced that it has given away 250,000 Surprise Bags across its 163 stores, marking a significant milestone in their ongoing partnership with Too Good To Go, which is now celebrating two years. This initiative is part of a larger effort by Too Good To Go, which claims to have saved over 1.5 million Surprise Bags in Ireland since its inception, working with more than 2,000 partners across the country.

Machaela O’Leary, sales manager at Too Good To Go, expressed pride in these accomplishments. “To date, we’ve saved over 1.5 million Surprise Bags in Ireland, working with more than 2,000 partners across all counties,” she stated. O’Leary further noted, “Over 1.5 million Surprise Bags saved is equivalent to 4.05 million kg CO2e avoided – 704 flight tickets around the world. Food waste is one of the most pressing environmental challenges we face today, and it’s something we can all act on,” she added, underlining the importance of collaborative efforts from Irish businesses to address this issue.

In addition to Aldi, other businesses that have newly joined the initiative include GreenVille Delu, Dubray Coffee, Vada Café, Bakers + Baristas, and Iciar Cheese at Whelehans Wines in Dublin, as well as J.M. Reidy’s in Killarney, County Kerry.

Rachel Nugent, national sustainability manager at Aldi Ireland, commented on the significance of their involvement, stating, “On Earth Day, and every day, we’re proud to support initiatives that align with our sustainability goals and deliver tangible community impact. We are thrilled to announce that we’ve recently achieved the milestone of saving 250,000 Surprise Bags across our 163 stores. Our partnership with Too Good To Go has now reached its two-year mark, and we couldn’t be prouder to be part of this wonderful initiative. We look forward to saving more Surprise Bags in the future!”

The campaign reflects a growing awareness and commitment among businesses and consumers alike to mitigate food waste, illustrating a concerted effort to create a more sustainable future.