Twenty-five new food and drink producers have launched their products in SuperValu stores across Ireland following their completion of the Food Academy programme, which is now entering its 12th year. This initiative marks a significant opportunity for these businesses to introduce fresh, locally sourced, and innovative offerings to consumers nationwide.

The Food Academy, a collaboration between SuperValu and the Local Enterprise Office, is recognised as the only accredited producer development programme in Ireland, facilitated by Technological University Dublin (TU Dublin). The programme aims to foster entrepreneurship and enhance Ireland’s food culture by providing participants with comprehensive support, including a Certificate in Food Entrepreneurship alongside valuable mentoring, industry insights, and retail strategies.

Products from the Food Academy have achieved over €260 million in retail sales, with expectations of an additional €30 million in sales projected for 2025. Notable producers now available in SuperValu stores include Dublin Spice Company, NU Infusions, and Bay Biotics, showcasing the programme's success in helping new brands transition from startups to recognised players in the market.

Jerh O’Sullivan, Interim Trading Director at SuperValu, highlighted the significance of the Food Academy, stating, “SuperValu proudly supports local Irish businesses, working closely with Food Academy participants to drive strong product launches and customer engagement.” He noted the benefits of a 52-week listing for this year's participants, allowing them to enhance their visibility and connect directly with consumers.

O’Sullivan also emphasised the transformative nature of the Food Academy, describing it not just as a programme but as “a movement shaping the future of Irish food.” He expressed anticipation for this year's cohort to continue advancing Ireland’s rich tradition of culinary innovation.

Founders from various participating companies shared their experiences regarding the positive impact of the Food Academy. Keith Barry and Yasmin Halpin, co-founders of Bay Biotics, stated, “We’re incredibly grateful for the invaluable support they’ve provided, and we can’t wait to see our handcrafted sea moss gel products on SuperValu shelves, reaching even more customers.”

Brian Malone, who founded Dublin Spice Company in 2023, noted the programme's role in providing essential branding and networking opportunities that have been pivotal for his business, while Conor Meehan and Fionn Murphy, founders of NU Infusions, expressed gratitude for the programme that enabled them to refine their product offerings within the competitive market.

As the Food Academy continues to nurture and elevate the prospects of emerging food and drink producers, it reinforces the resilience and diversity of Ireland's food landscape, ensuring consumers have access to quality, locally produced products throughout the year.