Fyffes has set out a long-term plan to expand regenerative agriculture across its banana and pineapple business, framing the move as part of a wider effort to make tropical fruit production more resilient as climate pressures intensify.

According to the company, the new Regenerative Agriculture Framework is intended to embed practices such as improved soil management, stronger water stewardship and greater biodiversity protection across its own farms first, before widening the model through the supply chain. Fyffes said it wants regenerative methods in place across all 13,000 hectares of its owned banana and pineapple farms by 2030, with a further goal of bringing about 40% of fruit volume from key suppliers under the same approach by 2035.

The framework is presented as a structured extension of work Fyffes says is already under way on its estates and in selected customer partnerships. Progress will be measured through a monitoring system covering five areas: soil health, biodiversity, water management, agrochemical dependency and climate change and greenhouse gas emissions. Fyffes said the approach is designed to produce transparent, measurable outcomes rather than broad sustainability claims.

Sheila Morrison, Fyffes’ chief supply officer, said the future of the sector depends on building resilience into farming systems. Speaking in the company’s announcement, she said the framework was aimed at practices that would strengthen soil health, improve water management and enhance biodiversity while preserving productive and profitable farms. She added that the point was not only environmental stewardship, but also a more reliable supply chain better able to withstand climate-related shocks.

The initiative sits within Fyffes’ broader sustainability strategy, which the company says is built around a science-based, grower-centred model. Its wider targets include reducing emissions, improving water management and delivering more circular packaging outcomes, while its latest sustainability reporting highlights the growing pressure on growers from both climate impacts and tighter reporting expectations. In that context, the regenerative agriculture programme appears to be an effort to align farm-level practice with the company’s longer-term resilience and decarbonisation goals.

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