SPAR Arden Road in Tullamore has reopened its doors with a refreshed food offer, unveiling a new salad bar concept and a customer loyalty scheme as part of the store’s post-refurbishment relaunch. The retailer has introduced Greens & Co, a counter built around fresh-made breakfast and lunch options, while also rolling out the My SPAR Rewards Club for shoppers looking for discounts and member-only offers. The launch was marked at the store on Friday, 25 September.

Greens & Co centres on food prepared in store, with salads, wraps, hot poke bowls, açai bowls and smoothies among the choices now available to customers. The move reflects a wider push by convenience retailers to capture more of the lunchtime and better-for-you market, where fresh ingredients and quicker meal solutions have become increasingly important to shoppers. SPAR said the concept is designed to broaden what the store can offer across breakfast and lunch.

Willie Forde, the store owner, said the new bar had been introduced in response to customer demand and described the launch as an opportunity to showcase the changes to regular shoppers. “We’re delighted to celebrate bringing new innovations to our store here in Tullamore. This event is about sharing the new offerings with our customers and giving back, we love to get feedback and hear what our customers think,” he said. He added: “We are delighted to welcome Greens & Co, this new salad bar is what our customers have been looking for, and we know it will be very well received.”

The rewards scheme is being positioned as an additional way to keep regular customers engaged. According to SPAR Ireland, membership of My SPAR Rewards Club is free and can be arranged in store or through the SPAR app on Apple and Android devices. The programme offers exclusive prices, promotional emails and texts, a birthday gift and a free tea or coffee after five purchases, with the app also allowing users to preload cards and track rewards. Colin Donnelly, SPAR’s sales director, said the launch showed the investment and innovation being delivered by SPAR retailers, congratulating Forde and his team and saying the new additions would be a welcome boost to customers in Tullamore.

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