A Guide to Entering 

1) Categories

Firstly you will need to select the correct awards category that your product falls under. You can enter whether you are the product's manufacturer or the retailer. 
Your product must be on sale by October 2021, unless entered into a seasonal category, within Ireland for consumer to buy (in-store or online). 
Remember the judging criteria when selecting your products: taste; flavour; texture; aroma; ingredients list; value for money; innovation; packaging; presentation – does the product meet its stated aims in the market, and does it do it well?
It doesn't have to be a new product – just a really good one.

2) Information Required

Once you have decided the appropriate awards programme for you, selected your product category and clicked on the entry form, you will be required to enter the following information:

  • Product information- name, launch date, price, weight - Always tell us the price: value for money is an important part of the debate
  • Subcategory - you will be asked to select a subcategory in which you believe your product falls under. This is for guidance only and your product may not be judged in the subcategory if another category is deemed more suitable.  
  • Who it is manufactured for, if anyone
  • List of ingredients - Judges prefer products with clean ingredients declaration
  • Cooking instructions - Check that they are set out clearly
  • Details of Irish listings (instore & online)
  • 100-word product description - to include product USPs and aims in the market place. This description will be read out to the judges when they receive your product for tasting so please take care – judges appreciate being told the “story” behind a product – especially if it has a strong message to communicate.
  • Upload a pack shot / photo of the product and also a logo of your company
  • If your product needs other ingredients added, such as baking kits, please make sure that this is clearly stated in the submission
  • Follow delivery instructions and deadlines carefully. These will be sent to you at a later date.
    Deliver your products to the judging venue on the dates specified.

Once your entry has been received, you will automatically receive a confirmation email. You will receive a further email in July with delivery Instructions for your tasting samples. The IQFA team pledge to reduce the number of samples required to alleviate pressure on supply chains and additional costs. This year, for all products, we will require only four samples for judging. If you have questions regarding this, please contact Emma Parslow, emma.parslow@emap.com who will be happy to help.

Don't forget to click on 'Save' if you don't have all the information required at that point in time. This will add your entry to your basket. You can then go back to this point and complete your entry at a later stage. 

3) Fees

Entry fee per product: €335 + VAT
Small Producer entry fee (fewer than 10 staff and annual sales under 2 million): 125 + VAT. 
All entries should be paid for before judging commences on 3rd August. Payment can be made by credit card or alternatively by invoice if you select this option.
All Small Producers eligible for a reduced rate should complete and submit the Small Producer Form before entering a category. They will be given a discount 'promo code' to use in the entry form for when they reach the payment stage.

Entry Deadline: Friday 2 July