Products supporting physical activity, recovery or endurance, including protein snacks, hydration and functional beverages.

Foods enhanced with added nutrients such as protein, vitamins, minerals or functional ingredients, clearly positioned for added nutritional benefit.

Products offering added functional benefits such as gut health, immunity, energy, focus or sleep support.

Food and drink products naturally high in protein or fortified with added protein, including dairy, snacks, ready meals and beverages.

Products specifically developed to reduce or eliminate added sugars, including drinks, snacks, dairy and ambient foods.

Foods designed to support heart health through reduced salt, healthier fats or heart-friendly positioning.

Products designed to support calorie control, portion awareness or balanced nutrition, including meal solutions and snacks.

Products reformulated to improve nutritional profile, including reduced sugar, salt or fat, increased fibre or protein, or cleaner ingredient lists.

Foods preserved through fermentation or pickling, including kimchi, sauerkraut, pickled vegetables and fermented condiments.

Functional drinks including vitamin waters, kombucha, protein drinks, hydration products and wellness shots.

Products formulated or positioned to support immune health through vitamins, minerals, botanicals or functional ingredients.

Meat products specifically formulated or trimmed to reduce fat content. Includes all reduced fat meat types and products.

Products specifically created with reduced sugars, salts, fats in comparison to their standard counterparts.