Hints and tips for an award-winning entry
Every year, the Irish Quality Food and Drink Awards attract hundreds of entries, showcasing the very best in the industry. To help you stand out and maximise your chances of success, we’ve compiled these essential tips:
Our step-by-step guide simplifies the entry process and helps you avoid common pitfalls. Download it here and review it thoroughly before starting your submission.
Selecting the correct category is crucial. Take time to review the options on the entry page and, where applicable, choose the appropriate subcategory (e.g., Bread → Flatbreads). This ensures your product is judged fairly against similar entries.
Complete each question on the entry form with as much detail as possible. Include vital information such as product price, weight, and unique selling points. Comprehensive answers help our judges understand your product better and make informed evaluations. Incomplete forms risk missing out on top marks.
Clearly articulate the key features that differentiate your product from the competition. Is it made using traditional techniques? Does it include innovative ingredients? Focus on what sets your product apart.
Judges will assess your product as consumers would, considering not just taste but also presentation and packaging. Ensure your samples are delivered in their final packaging where possible.
Adhering to the delivery guidelines is essential to ensure your product reaches the judges in optimal condition. Check and double-check the provided dates, times, and requirements to avoid delays or issues.
We receive a large volume of entries, so first impressions matter. Ensure your product’s presentation is professional and polished, whether it’s the packaging, accompanying materials, or visual assets.
Judges’ feedback is an invaluable resource. It provides constructive insights that can help refine your product or marketing strategy. The more detail you include in your entry, the more tailored and useful the feedback will be. If you entered the Irish Qs in previous years, we advise referring to the feedback you received prior to entering.
Double-check all aspects of your entry before submitting it. Ensure all questions are answered fully, the product is entered in the correct category, and the delivery details are accurate.
Take time to explore previous award winners to understand what made their entries successful. Learning from the best can inspire and guide your submission.
Don’t leave your entry to the last minute! Give yourself plenty of time to complete the form, source samples, and arrange delivery. A well-prepared submission has a greater chance of standing out.
By following these tips, you’ll give your product the best possible chance to shine. We can’t wait to see what you have to offer!