Ambient Breakfast Products
Shelf-stable products primarily intended for breakfast consumption. Includes cereals, granola, muesli, porridge oats, instant breakfast pots, breakfast bars, ambient pancakes and similar items.
Flatbreads, Pittas, Wraps and Rolls
Flatbreads and soft breads including pittas, wraps, tortillas, bagels, baps, naan and filled or unfilled rolls.
Wheaten And Soda
Traditional wheaten and soda breads including white and brown soda varieties.
Baked Breakfast Products
Fresh or frozen (intended for at home heating) baked goods designed specifically for breakfast. Includes croissants, pastries, muffins, breakfast rolls, pancakes, waffles and similar items, suitable for retail consumer breakfast occasions.
Loaves
Sliced or unsliced bread loaves including white, brown, seeded and speciality breads, sourdough, flavoured, pre-sliced or unsliced, from the bakery counter or on shelf. For wheaten and soda, see ‘wheaten and soda’.