What's new for 2026?

A dedicated category sector to Health & Nutrition
Once a niche consideration, now a mainstream purchasing driver. Shoppers are actively looking for products that support everyday wellbeing, and, the industry is responding; innovating at speed. We believe those products deserve a dedicated platform for recognition.

A dedicated Innovation Award
celebrating forward-thinking brands shaping the future of our industry. This category goes beyond great taste. It celebrates meaningful innovation; whether through breakthrough product development, unique ingredient combinations or disruptive concepts that respond to emerging consumer needs.

Irish Provenance Product of the Year

This year, we are recognising the exceptional talent in Irish manufacturing, provenance and ingredients. Say dia duit to the Irish Provenance Product of the Year.Every Irish product entered into the awards will be considered, and put forward to a specialist round of judging.